Rua Al Madinah Holding is dedicated to achieving the National Transformation Program of Vision 2030, aiming at strengthening the position of Al Madinah Al Munawwarah as a prestigious religious destination with a modern architectural system. Rua Al Madinah Project (RAM), located at the eastern periphery of Madinah Haram Expansion, aims to raise the readiness of the central area of the Prophet’s Mosque by developing a distinct Urban Environment to host more visitors in line with the goals of the vision.